Nubika

SERVICES
Strategy
Copy
Branding Redesign
Collaterals
Presentation Design

BRIEF
Nubika, a technology consulting and partner firm, prides itself on its flexible approach tailored to meet the needs of each client. Specializing in Salesforce, they excel in shaping and growing projects. However, their presence was undermined by an outdated visual identity.

O&R STRATEGY
In our transformation process, we revamped the logo to embody Nubika's adaptability to the dynamic requirements of modern businesses. While keeping the original logo, we decided to make a fluid visual identity introducing new cloud pixel forms, altering its usage.

Additionally, we broadened the color palette and updated the typography to aim for a bolder brand image. We deleted their gradients and decided to go for a more vibrant look keeping in mind always a balance between colors.

The incorporation of cloud shapes allowed us to create versatile patterns for various materials. The logo adapts to each element, mirroring the agility of the business itself. This revitalized and dynamic identity reflects Nubika's commitment to staying current and meeting the evolving needs of their clients.