Leticia de las Bárcenas  

SERVICES
Strategy
Branding
Visual Identity

BRIEF
In launching her own landscape design business, Leticia recognized the need for a distinct brand identity. She approached us to bring her vision to life—a brand reflecting a balance between refinement and the wild nature of plants, a key aspect of Leticia's approach to landscape design.

O&R STRATEGY
We incorporated illustrations to infuse a wild touch of nature into various materials. This design choice creates a world that not only surrounds you but also emerges unexpectedly from corners, as vines growing in unexpected places, adding an element of surprise and delight. Our layouts are intentionally clean, providing space for presentations. Yet, they are not devoid of character; subtle touches have been added to imbue the design with a personality that is distinctly hers.

When it comes to color, we made a conscious decision to avoid the commonplace greens and earth tones. These hues, though natural, have become overly familiar in the industry and we wanted to make it exceptionally personal. Therefore, we embraced Leticia’s favorite color. This color palette not only sets us apart but also allows Leticia's work to shine independently.