Weekly planner
El Tintero

SERVICES
Product Design
Visual Identity

BRIEF
Our friend and client, Rocío, the founder of ELTINTERO, approached us with the exciting task of designing her new product in collaboration with the fashion brand BIMANI. Two brands from different worlds uniting their creative forces to bring to life a bespoke weekly planner, drawing inspiration from a new pattern crafted by BIMANI.

O&R STRATEGY
To showcase the expertise of both brands, we decided to integrate the design techniques of both into the same product. The cover of the planner will feature BIMANI's special collection pattern, incorporating both logo marks. The interior of the weekly planner would showcase ELTINTERO's signature flower illustrations, coupled with Rocio´s well-known calligraphy technique.

KEEPING AN EYE FOR DETAIL

Our approach involved crafting subtle, elegant, and clean interior layouts, incorporating different levels of information. Starting with a meticulously designed calendar at the beginning, the planner progresses to pages with sections for notes, to-do lists, and even includes a handy bookmark for users to mark their days.

The color palette, chosen for its calming yet joyful tones, complements the modern sans-serif typography with rounded corners and delicate strokes, contributing to the overall concept of an elegant and joyful weekly planner – precisely what ELTINTERO and BIMANI envisioned.